At its Investors Day presentation, Hyundai India announced plans to nearly quadruple the share of alternative powertrains in overall sales by FY2030 under its long-term product and sustainability road map. The company aims to expand its portfolio with eight hybrid models, three new CNG vehicles and three new EVs across multiple segments by the end of the decade.

These launches are part of a broader plan of introducing 26 products by 2030, including updates and completely new models. Seven of these will be all-new nameplates developed specifically for the Indian market.

1. 59 percent of Hyundai buyers are under the age of 40
2. Rural markets contribute significantly, driving SUV sales and dealer growth
3. Customer loyalty has increased to 77 percent in 2025

Hyundai aims to lower ICE cars’ share in sales to 47 percent by FY2030

Petrol and diesel cars comprised 86 percent of Hyundai’s FY2025 sales

According to Hyundai Motor India Ltd’s projections, “eco-friendly powertrains”, including CNG, hybrid and electric vehicles, are expected to make up 53 percent of its total sales by FY2030. This marks a significant jump from 3 percent in FY2019 and 14 percent in FY2025. Additionally, the hybrids will expand Hyundai’s SUV line-up and open up new segments.

Petrol and diesel models will continue to account for a large share, but their contribution is projected to fall from 86 percent in FY2025 to 47 percent by FY2030 as Hyundai ramps up its cleaner options.

Young, first-time buyers drive demand for Hyundai

40 percent of Hyundai’s customers in FY2026 will be first-time car buyers

Hyundai says its customer base is evolving, with a growing share of young, first-time buyers joining the brand. As per the company’s data, 40 percent of its buyers in FY2026 will be purchasing their first car, up from 29 percent in FY2022.

Also, 59 percent of Hyundai buyers are under 40 years old, with 22 percent from Gen Z, showing a shift toward a more youthful customer base. 

Rural markets gain importance

Rural markets drive SUV demand and house nearly half of dealerships

Rural markets account for 23 percent of Hyundai’s sales, with a high demand for SUVs, which comprise 70 percent of sales in these regions. Additionally, 48 percent of the company’s dealer network is now in rural India.

Loyal buyers keep Hyundai ahead in the Indian market

High customer loyalty reinforces Hyundai’s market position

Customer loyalty remains strong for Hyundai, with retention improving to 77 percent in 2025, up from 71 percent in 2022. 

With more powertrain options and a better understanding of buyer needs, Hyundai aims to strengthen its position in India’s changing car market.