Ferrari to bring Universo experience exhibition to India

Ferrari is bringing its Universo Ferrari exhibition to India for the first time. The Italian carmaker describes it as the brand’s “immersive 360-degree exhibition experience that lets enthusiasts and the public alike discover the passion, innovation, and relentless pursuit of excellence that define the world of the Prancing Horse.” The experience has taken place previously in Italy, Australia, South Korea, and Thailand.

For its fifth edition, the Universo Ferrari experience will be held at Yashobhoomi India International Convention and Expo Centre in New Delhi from October 17 to November 1, 2026. Invite-only guests will be welcomed on October 17 and 18, while doors open to the public from October 19.

1. Italian automaker to showcase models from its past and current lineup
2. Ferrari Hypersail boat to be displayed for the first time in Asia 

Universo Ferrari: What does the exhibition offer?

With Universo Ferrari, the automaker aims to offer visitors an opportunity to explore the Ferrari universe. This will be done through a display of models spanning the brand’s history, from iconic classics to its latest and upcoming cars.

The ‘Classiche’ area, Ferrari says, is a tribute to its rich history, featuring a display of iconic models that helped shape its legacy. The brand will also showcase models from its current lineup, including the 849 Testarossa, 12Cilindri, Purosangue, Amalfi Spider, the latest F80 supercar, and its first-ever EV, the Luce.

The exhibition will also include a ‘Racing Area’ that will showcase the brand’s motorsport heritage, achievements, and race-spec cars over the years. Additionally, for the first time in Asia, Ferrari will display the Hypersail – its first attempt at a sailing project developed for an attempt at a non-stop, round-the-world sailing speed record.