BMW Group resumes operations in India

BMW’s Chennai plant has resumed production with less than 50 percent of the regular workforce; special measures in place to ensure employee and customer safety.

Published On Jun 01, 2020 04:27:00 PM

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BMW dealerships, the corporate office and the Chennai plant have reopened
Company taking extra measures to ensure safety
New range of Hygiene packages launched at a special introductory price till July 31, 2020

The BMW Group, which consists of BMW, Mini and BMW Motorrad, has announced that it has resumed India operations today. The company's dealer network, Chennai plant and corporate office have all reopened in accordance with government guidelines. Local production at Chennai plant has resumed with less than 50 percent of the regular workforce.

The company has implemented multiple procedures to ensure the safety of both its employees and customers. These include individual protective gear, hand sanitisers and regular health check-ups for all employees. The company says it will periodically sanitise surfaces in all its working areas.

New and serviced vehicles will be handed over to customers pre-sanitised at the location of their choice. The company intends to have test drive/ride vehicles available, and they can be booked at respective dealerships. All test vehicles will be sanitised while the cars will be equipped with hand sanitisers as well. Service engineers working on repair and maintenance will be wearing personal protective gear at all times.

The company has also introduced BMW, MINI and BMW Motorrad Hygiene packages at all dealerships. The hygiene packages are a combination of premium care products that are specifically designed for the particular materials in each vehicle. Three types of hygiene packages have been launched:

Full Car package: This is meant to be “a one-stop solution to keep the car clean and shiny as brand new with a collective seal and protect kit”.

Air package: This consists of an AC system cleaner, a 2.5PM filter and an ozoniser to ensure high quality of air in the cabin.

Interior package: This one ensures cleanliness and decontamination of a car’s interiors with products such as a glass cleaner, interior cleaner, leather care set, leather foam cleaner and microfiber cloths.

The BMW and MINI packages will be available from June 15, 2020 at all dealerships at a special introductory price till July 31, 2020. The company will also provide a complimentary BMW Motorrad Care Kit with all new bikes purchased before July 31 , 2020.

Arlindo Teixeira, acting President, BMW Group India, said, “It brings us great joy to finally restart operations at our dealerships, Plant Chennai and corporate office. Customers and prospects can now explore, test-drive and purchase their favourite vehicles in a safe and sanitised environment at our dealerships. We continue to see an increase in demand for BMW 3 Series, BMW X1 and MINI Countryman. BMW Plant Chennai has restarted production and will be instrumental in fulfilling this market demand for our class leading sedans and versatile Sports Activity Vehicles (SAVs). The introduction of industry first hygiene packages for BMW, MINI and BMW Motorrad aims at enabling our customers to care for their favourite vehicles from the comfort of their home. With customer-centric initiatives such as Contactless Experience, Extended Care+ and Hygiene Packages, we will remain resolute in our promise to bring JOY to our customers at all times.”

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