• A9 E-tron to be the automaker’s technology demonstrator
• Touted to rival the Mercedes-Benz EQS and Jaguar XJ
• To be dimensionally similar to the A7, but offer cabin space equivalent to the larger A8

Audi is aiming to put itself at the head of the electric luxury car ranks, with a new flagship model being developed by an in-house working group called Artemis.

Audi A9 E-tron to pack in the latest technology

Described as “a highly efficient electric car that is scheduled to be on the road as early as 2024”, the advanced Audi is an extension of the Aicon project showcased at the 2017 Frankfurt motor show.

The new electric flagship is set to be a direct rival to the upcoming Mercedes-Benz EQS and Jaguar XJ and have the latest in electric drivetrain, battery cell and autonomous driving technology. It will also have 5G connectivity functions, including extensive use of ‘car-to-X’ features, augmented reality and over-the-air upgrades.

The new model has the internal codename E6 and is in the early stages of development. Insiders suggest it will take the form of a sporting sedan or liftback. It is claimed to mirror the current A7 in external dimensions but offer the internal space of the larger A8. Sources at Audi’s Ingolstadt HQ in Germany have suggested to our sister publication Autocar UK that it could take the A9 E-tron name into production.

Once launched, it will act as a technical showcase for up to 75 electric cars and 60 plug-in hybrids already planned by Volkswagen Group brands such as Audi, Bentley, Lamborghini, Porsche, Seat, Skoda and Volkswagen, as part of its €60 billion (about Rs 5,07,000 crore) electrification strategy through to 2029.

Audi has already revealed plans to launch up to 20 pure-electric and 10 plug-in hybrid models in a programme for which it has set aside up to €12bn (roughly Rs 1,01,000 crore) of its planned €37bn (approximately Rs 3,12,000 crore) R&D spend through to the end of 2024.

Role of Artemis

The Artemis working group is central to the plans of new Audi chairman Markus Duesmann to see the maker reclaim its reputation for technical leadership. Artemis will operate hand in hand with Audi’s regular development department as well as engineers and software experts from the wider group to “quickly and unbureaucratically create technologies for electric and highly automated driving.”

The aim with Artemis is to emulate the inherent agility and speed of execution of rival electric start-up brands and leading motor racing teams. Duesmann said the new working group will be given a “large degree of freedom and will work globally”.

Audi is also planning to work more closely with Porsche through Artemis, most notably on platform development. They have already co-operated on the J1 platform, which underpins the Taycan and the upcoming E-tron GT. They are also developing the yet-to-be-revealed PPE structure, which is set to be used first by an electric version of the second-generation Macan due in 2022.

As well as providing technical solutions for the new Audi flagship, Artemis is charged with introducing new technologies across the brand. Duesmann sees this as vital for Audi to stay competitive in a changing automotive landscape that includes rivals such as Tesla, Rivian and Lucid, as well as a raft of Chinese electric car start-ups.

Duesmann, who succeeded Bram Schot as Audi chairman in April and previously worked closely with Volkswagen Group chairman Herbert Diess at BMW, said Artemis will develop an extensive ecosystem around its flagship model, suggesting it will flow on to other EVs.

Autocar UK has learned that Artemis has also been charged with advancing Audi’s plans for other existing projects, including a high-tech successor to the original Audi A2, as showcased by the 2019 AI:ME concept car. There are also proposals for production versions of the AI:Race electric sports car and AI:Trail 4x4.

Audi’s EV plans for India

Audi has already announced its intentions of entering the EV market in our country with the e-tron SUV. The German marque showcased its first all-electric model in India last year. The e-tron is expected to be launched here in 2021.