TVS Motor Company has launched four new products in Bangladesh. The products comprise the TVS Apache RTR 160 4V single disc, the TVS Max 125 motorcycle, the TVS Metro special edition bike and the TVS XL100 Heavy Duty ‘i-Touch Start’ utility vehicle.
The TVS Apache RTR 160 4V that retails in Bangladesh comes with the same 159.7cc, single-cylinder, four-valve engine, mated to a 5-speed gearbox. The TVS Metro special edition 100cc offering is similar to TVS Sport City in India. Similarly, the TVS XL100 Heavy Duty ‘i-Touch Start’ is similar to the XL100 retailed in India. The 125cc TVS Max Plus in Bangladesh puts out 10.8hp and 10.8Nm of torque.
Looking at these products it seems like TVS is looking to target the growing customer demand in the country within each of their respective segments. In Bangladesh, the TVS Motor Company distributes their two-wheelers through TVS Auto Bangladesh.
“We are delighted to launch four diverse products in Bangladesh, which is one of our key export markets,” said R Dilip, senior vice president – International Business, TVS Motor Company, at the launch. “Each product will cater to the growing mobility needs of the country by addressing performance, durability and comfort. This is in line with our endeavour to provide superior mobility experience to our customers.”
J Ekram Hussain, MD – TVS Auto Bangladesh, said, “We are happy to expand the TVS Motor Company product portfolio with the launch of four new products. The offerings have been designed to suit the requirements of the Bangladesh market with the value proposition of performance, fuel efficiency, durability and convenience which ensures good performance across any type of terrain. We are confident that our launches will meet with success in the country. ”
Azaman Chothia
Vishal Venugopal
