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Hero opens 1,500 retail outlets in India

The company says over 10,000 motorcycles and scooters have been sold since these customer touchpoints were reopened.
1 min read11 May '20
Autocar India News DeskAutocar India News Desk
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Hero MotoCorp has commenced its retail operations and reopened of more than 1,500 customer touchpoints comprising authorised dealerships and service centres.

The company says over 10,000 motorcycles and scooters have been sold since the reopening of these customer touchpoints. These outlets contribute to around 30 percent of the company’s total domestic retail sales.

Meanwhile, on May 7, Hero MotoCorp commenced vehicle dispatches from its manufacturing facilities for the first time in the current fiscal year (FY2021). All of its facilities had halted operations since March 22 as a precautionary preventive and mandated measure to contain the COVID-19 pandemic. On May 4, the company resumed operations at its plants in Dharuhera and Gurgaon in Haryana, as well as Haridwar in Uttarakhand. 

Hero MotoCorp says it has issued a Restart Manual to all its dealerships, service centres and parts distributors. Till now, it has also conducted training programs though webinars which reached 700 internal sales and after-sales employees, and over 7,000 customer touchpoints.  

Besides English and Hindi, the company has released the restart manuals in 10 regional languages, which have proven immensely helpful in rural and interior areas. The manuals have a lot of visuals that accurately, yet simplistically, convey all crucial aspects to be followed. It is also providing guidance on the acquisition of key safety materials such as masks, gloves, sanitisers, disinfectants, and other equipment to the dealers.

The manual covers other aspects too, like pre-delivery inspection (PDI), delivery norms, home delivery, pre-booking to avoid customer rush, social distancing protocol in the workshop, hygiene/care of tools, vehicle pick-up and drop protocols, and creation of waiting areas.

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