Long-standing scooter market leader Honda, who was outsold by TVS for the first time in July 2026, has bounced back into the lead in August. Honda dispatched 2.85 lakh units to showrooms across the country, posting 6 percent sales growth compared to August 2025. However, Honda’s market share has gone down by 6 percent compared to last year. The top 10 scooter manufacturers delivered a record 8.55 lakh units to their showrooms in August 2026, up by 24 percent compared to August 2025. This beats the previous best in October 2025 (8.24 lakh units), the only other time monthly scooter sales crossed 8 lakh.
- One in every five TVS scooter sold is an e-scooter
- River dispatched the highest number Indies so far in August 2026
- Honda sold its highest number of e-scooters so far in August 2026
2026 cumulative sales so far have increased by 31 percent compared to 2025
Honda, TVS, Suzuki and Hero lead the charge
Month | CY2026 | CY2025 | Percentage change |
January | 7,50,580 | 5,48,201 | 37% |
February | 7,29,774 | 5,12,783 | 42% |
March | 7,61,422 | 5,86,485 | 30% |
April | 6,91,993 | 5,48,370 | 26% |
May | 7,39,669 | 5,80,696 | 27% |
June | 7,44,823 | 5,35,307 | 39% |
July | 7,98,190 | 6,45,022 | 24% |
August | 8,55,715 | 6,91,430 | 24% |
Total | 60,72,166 | 46,48,294 | 31% |
Data: Society of Indian Automobile Manufacturers (SIAM) | |||
That’s not the only news from August. At 60.7 lakh units, cumulative scooter sales for the first eight months of 2026 have registered a handsome 31 percent YoY growth (January-August 2025: 46.4 lakh units). TVS dispatched 2.56 lakh scooters last month, up by 24 percent compared to August 2025. This gives the Hosur-based manufacturer a 30 percent market share, unchanged from last year. TVS’ monthly sales continue to benefit from its two EVs – iQube and Orbiter – which added 57,523 units, up by 135 percent from last year.
Ranked third is Suzuki with 1.01 lakh scooters, up by 11 percent, and a 12 percent market share; the Access 125 remains its best-selling product. Suzuki sold 668 units of the eAccess in August 2026, its only EV at the moment.
Hero dispatched 72,150 scooters last month, up 49 percent from last year, giving it an 8 percent market share, up by one percent compared to August 2025. Like TVS, Hero is also benefiting from the sustained demand for its Vida EVs, which sold 25,558 units, up by 108 percent.
Bajaj, which produces the electric Chetak and Yulu models, sold 53,748 e-2Ws in August, up 279 percent YoY; the high growth is due to the company’s production and sales finally recovering from the supply chain issues it faced last year.
Yamaha registered 23 percent growth for a 4 percent market share. It was the last Japanese manufacturer to start selling EVs and dispatched 475 EC-06 e-scooter last month.
Manufacturer | Domestic market sales (in units) | Market share percentage | |||
August 2026 | August 2025 | Percentage change | August 2026 | August 2025 | |
Honda | 2,85,527 | 2,69,923 | 6% | 33.36% | 39.02% |
TVS | 2,56,442 | 2,06,598 | 24% | 29.96% | 29.87% |
Suzuki | 1,01,267 | 91,065 | 11% | 11.83% | 13.17% |
Hero | 72,150 | 48,304 | 49% | 8.43% | 6.98% |
Bajaj | 53,748 | 14,164 | 279% | 6.28% | 2.04% |
Yamaha | 34,279 | 27,944 | 23% | 4.00% | 4.04% |
Ather | 29,694 | 22,757 | 30% | 3.47% | 3.29% |
Greaves Electric Mobility (GEM) | 12,439 | 5,804 | 114% | 1.45% | 0.83% |
River | 6,567 | 2,229 | 195% | 0.76% | 0.32% |
Piaggio (Aprilia and Vespa) | 3,602 | 2,602 | 38% | 0.42% | 0.37% |
Okinawa | 0 | 40 | -100% | 0.00% | 0.01% |
Total | 8,55,715 | 6,91,430 | 24% | 100% | 100% |
Data: Society of Indian Automobile Manufacturers (SIAM) | |||||
Ather, which launched its mass-market family scooter Konarc on August 29, sold 29,694 units of the Rizta and 450 models in August, up 30 percent YoY, for a 3 percent overall scooter market share.
Greaves Electric Mobility – manufacturer of Ampere Electric scooters – is the newest SIAM member. The company has reported dispatches of 12,439 units last month, up 114 percent from August 2025. River, which currently only sells the Indie, dispatched a record 6,567 units in August, up 195 percent from last year and by 9 percent compared to July 2026. Piaggio, which markets the Aprilia and Vespa brands, wraps up the Top 10 scooter manufacturers list with wholesales of 3,602 units, up 38 percent compared to August 2025.
The stellar performance of the scooter segment last month ensured that overall 2W sales hit a new high for the month of August with 20 lakh units. With the festive season ahead, we can expect to see further increases in sales by the end of the year.
With inputs from Stephen Raj Antony