Autocar India

Rajesh Jejurikar on Mahindra Thar Roxx price and positioning, volume expectations and more

Rajesh Jejurikar, ED and CEO, Auto and Farm Sector, Mahindra and Mahindra talks on Thar Roxx's variant strategy, differentiation with rival, powertrain strategy and more.
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Poll of the month

What do you think about the push for ethanol blends even higher than E20 petrol?

Good move; it cuts dependence on crude oil imports
I support it as it’s a greener solution than pure petrol
I’ll accept it only if it’s cheaper than E20 petrol
I am concerned about damage to my vehicle
Not good; fuel efficiency will drop even further
864 votes87 days remaining
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