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Rajesh Jejurikar on Mahindra Thar Roxx price and positioning, volume expectations and more

Rajesh Jejurikar, ED and CEO, Auto and Farm Sector, Mahindra and Mahindra talks on Thar Roxx's variant strategy, differentiation with rival, powertrain strategy and more.
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Mahindra Thar 5 door price and positioning, expected sales volume, differentiation from rivals - Introduction | Autocar India