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Chery -JLR Freelander front and rear quarter static

The Concept 97 previews the first model from the revived Freelander family of SUVs.

Chery -JLR Freelander Concept 97 front quarter static

The front gets a dual-tone finish for the bumper and closed-off grille along with Freelander branding.

Chery -JLR Freelander Concept 97 front bumper edge and alloy wheel

LED headlamp design is reminiscent of older Freelanders, and its detailing pays homage to the original models' C-pillar.

Chery -JLR Freelander Concept 97 wing mirror

Door mounted ORVM's feature a boxy design in tune with the SUV's boxy silhouette.

Chery -JLR Freelander Concept 97 side static

The sides feature clean and smooth surfaces with the alloy wheels getting a dual-tone design.

Chery -JLR Freelander Concept 97 rear-hinged doors

Rear-hinged doors on the concept may unlikely arrive on the production model

Chery -JLR Freelander Concept 97 side step

There's also an integrated sidestep and the protruding wheel arches get a black finish.

Chery -JLR Freelander Concept 97 C-pillar glass house

The C-pillar glass house design is a tribute to the original Freelander.

Chery -JLR Freelander Concept 97 rear quarter static

Like the front, the rear-end also features a dual-tone finish for the tailgate and bumper.

Chery -JLR Freelander Concept 97 interior

The cabin features an end-to-end display along with a free floating infotainment system.

Chery -JLR Freelander Concept 97 rotary dial

The centre console features two rotary dials and a start/stop button.

Chery -JLR Freelander Concept 97 roof mounted entertainment screen

There's also an roof mounted entertainment screen for rear passengers.

Chery -JLR Freelander Concept 97 interior space

The production version is expected to have 6 seats with captain chairs for the second row.

Chery -JLR Freelander Concept 97 wraparound rear seats

Wraparound seats at the back may not make it to the production model

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Chery-JLR Freelander Concept 97 image gallery

Chery-JLR have revived the Freelander nameplate, which will now be a brand of its own, spawning multiple models. The first model under the Freelander family of SUVs was previewed by the Concept 97. The concept features an overall boxy silhouette that resembles the Defender. At the front, the bonnet, closed-off grille, and bumper get a dual-tone paint job. The grille also gets 'Freelander' branding, and the LED headlamps' design mirrors older Freelander models, with detailing from the original models' C-pillar glasshouse. The sides feature smooth and clean surfaces, protruding wheel arches finished in black, a side step, and dual-tone alloy wheel designs. The C-pillar's glasshouse design pays homage to the original Freelander. Like the front-end, the tailgate and rear bumper also get a two-tone finish and similar detailing for the LED tail-lamps as the headlights. There are also rear-hinged doors and roof rails. The interior adopts a blue and white colour scheme, and the dash gets an end-to-end display along with a free-floating infotainment screen. While there are wraparound seats at the back, the production version is expected to arrive as a six-seater with captain chairs for the second row.  The first model from the Freelander lineup will launch in the latter half of this year, with six additional models to arrive in the next five years. Each model will offer EV, PHEV and range-extender hybrid powertrain options.

14 images1 Apr 2026

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