Royal Enfield targets record sales in 2027

After crossing the 10 lakh mark in domestic dispatches and the 12 lakh mark in total dispatches in FY2026, Royal Enfield is looking to sustain its growth momentum with a fresh push in production and sales for FY2027. The company is also aiming to maintain strong domestic demand following a sharp rise in volumes over the past year.

1. Royal Enfield targets 12.8 lakh-13.2 lakh units production in FY2027
2. 350cc models remain the backbone of volumes

Royal Enfield production targets

Domestic volumes increased by double digits in FY26

Domestic volumes rose 23 percent to 11.1 lakh units in FY2026, while exports also grew 23 percent to 1.31 lakh units. The company’s total dispatches reached 12.39 lakh units, compared to 10.10 lakh in the previous year.

This growth continues to be driven largely by the 350cc portfolio, which remains the backbone of Royal Enfield’s volumes. Models with engine capacities up to 350cc accounted for over 10.87 lakh units in FY26, growing significantly faster than motorcycles in higher displacement categories.

Autocar Professional reports that the company is targeting to cross the 12 lakh mark in domestic sales in FY27 as it builds on this momentum. Royal Enfield’s market share improved to 5.18 percent in FY2026, up from 4.48 percent a year earlier, making it one of the biggest gainers in the industry.

Royal Enfield CEO B Govindarajan told investors earlier this year that the company intends to continue outpacing overall market growth, supported by a strong product pipeline and brand-building initiatives aligned with its upcoming 125th anniversary celebrations.

Ketan Thakkar & Kiran Murali