Autocar India

PV retail sales fall 14 percent during festive period; top 3 maintain position

Sales rose 18.86 percent month on month, with Tata Motors and Mahindra gaining market share despite the annual decline.
3 min read•6 Nov '26
Dhruv Dhaka
32 views
retail sales

Passenger vehicle (PV) retail sales in India fell 14.23 percent year on year to 5,07,768 units in October 2026, compared with 5,92,032 units in the same month last year, according to data from the Federation of Automobile Dealers Associations (FADA). However, sales rose 18.86 percent over September's 4,27,213 units, making it the third-highest October on record.

FADA attributed the annual decline largely to the high base of October 2025, when both Navratri and Diwali fell in the same month, alongside demand following the GST 2.0 rate cuts. This year, Diwali falls in November. Despite the October decline, cumulative PV retails for FY2027 through October rose 16.41 percent to 30,68,353 units.

CNG, hybrid and EV share exceeds petrol in October

PV retail sales fall 14 percent during festive period; top 3 maintain position

Petrol and ethanol-powered vehicles accounted for 41.60 percent of PV retail sales in October, down from 48.96 percent a year earlier. Meanwhile, the combined share of CNG/LPG, hybrid and electric vehicles reached 41.83 percent, marginally exceeding petrol and ethanol vehicles.

CNG/LPG vehicles accounted for 24.59 percent of retails, up from 23.20 percent in October 2025. Hybrid vehicles increased their share from 6.96 percent to 9.94 percent, while diesel vehicles declined from 17.34 percent to 16.57 percent.

Electric PVs accounted for 7.30 percent of total sales, compared with 3.55 percent a year ago, although their share was lower than September's 8.45 percent. This translates to approximately 37,000 electric passenger vehicles retailed in October, compared with around 21,000 units in October 2025. FADA said electric PV demand exceeded supply during the month.

Maruti Suzuki leads; Tata and Mahindra gain share

Passenger vehicle retail sales – October 2026
Manufacturer
Oct 2026 sales
Market share (%) Oct 2026
Oct 2025 sales
Market share (%) Oct 2025
Maruti Suzuki
2,11,996
41.75
2,49,521
42.15
Tata
73,449
14.47
80,020
13.52
Mahindra
64,982
12.80
73,739
12.46
Hyundai
58,099
11.44
69,458
11.73
Kia
30,799
6.07
35,397
5.98
Toyota
28,727
5.66
38,367
6.48
Skoda - Volkswagen
9,150
1.80
13,459
2.27
JSW MG Motor
7,082
1.39
6,729
1.14
Honda
5,455
1.07
7,777
1.31
Renault
3,505
0.69
5,122
0.87
Nissan
3,273
0.64
2,649
0.45
VinFast
2,571
0.51
142
0.02
BMW
1,770
0.35
1,662
0.28
Mercedes-Benz
1,682
0.33
2,077
0.35
Stellantis
1,079
0.21
1,419
0.24
BYD
737
0.15
708
0.12
Jaguar Land Rover
472
0.09
506
0.09
Others
1,610
0.32
2,015
0.34
Total
5,07,768
100.00
5,92,032
100.00

Maruti Suzuki retained the top spot with 2,11,996 retail units in October, accounting for 41.75 percent of the market. Its share was down from 42.15 percent in October 2025. Tata Motors ranked second with 73,449 units and a 14.47 percent share, up from 13.52 percent a year earlier. Mahindra followed with 64,982 units, increasing its share from 12.46 percent to 12.80 percent.

Hyundai retailed 58,099 units, taking an 11.44 percent share, compared with 11.73 percent in October 2025. Kia recorded 30,799 units, with its share increasing from 5.98 percent to 6.07 percent.

Toyota's retail sales stood at 28,727 units, with its market share falling from 6.48 percent to 5.66 percent. JSW MG Motor recorded 7,082 units, accounting for 1.39 percent of the market, while VinFast India retailed 2,571 units for a 0.51 percent share.

Urban and rural sales decline in October

Urban PV retail sales fell 15.30 percent year on year, while rural sales declined 12.44 percent. However, compared with September, urban sales rose 20.10 percent and rural sales increased 16.90 percent. Urban markets accounted for 61.7 percent of total PV retails in October, up from 61.1 percent in September. According to FADA, demand for utility vehicles remained relatively strong, while entry-level passenger cars witnessed weaker demand.

Hear from the

Autocar Community

50+Experts
20,000+Members
7,000+Posts

Chargezone partners with Quench Chargers to add 1,000 DC fast-charging locations

The agreement covers Made-in-India DC fast-charging systems ranging from 120kW to 480kW.
2 min read•6 Nov '26
Saptarshi Mondal
Chargezone-DC-fast-charger

Govt to examine simplification of used vehicle ownership transfer

No changes to the transfer rules or a timeline for them have been announced yet.
3 min read•5 Nov '26
Suraj Viswanathan
Vehicle ownership transfer in India

AI-generated image used for representational purposes only.

Hero sells over 7 lakh units to top October 2026 bike and scooter sales

With the festive season in full swing, nearly all manufacturers have reported healthy increases.
3 min read•2 Nov '26
Dinshaw Magol
Splendor SHine and Ntorq

Indian e-two-wheeler sales crosses a record 2.23 lakh units in October

A number led by TVS, who alone sold over 25 percent of that number
4 min read•1 Nov '26
Ajit Dalvi
A virtual podium showing TVS at the top, followed by Chetak and Ather

eNEG Mobility developing Rs 4.5 lakh electric taxi with battery subscription

The proposed electric taxi is being developed for fleet operators and is targeting a range of 300-320km on a single charge.
2 min read•31 Oct '26
Dhruv Dhaka
eNEG Mobility

Poll of the month

There will be 12 new Citroen and Jeep launches by 2030. Will this boost interest in these brands?

Yes, fresh models is just what's needed.
Only if sales and service expands alongside.
Won't be enough. Established brands are too strong.
1069 votes•72 days remaining

Upcoming Cars

Jeep SUV
Jeep SUV

₹15.00 - ₹20.00 Lakhs

Nissan Terrano
Nissan Terrano

₹40.00 - ₹45.00 Lakhs

Honda Compact SUV
Honda Compact SUV

₹8.50 - ₹13.50 Lakhs

Toyota Land Cruiser FJ
Toyota Land Cruiser FJ

₹30.00 - ₹35.00 Lakhs

Jeep Gladiator
Jeep Gladiator

₹68.00 - ₹70.00 Lakhs

Trending Cars

Toyota Innova HyCross facelift
Toyota Innova HyCross facelift

₹20.50 - ₹34.00 Lakhs

Hyundai Bayon
Hyundai Bayon

₹10.00 - ₹18.15 Lakhs