Toyota dealers are offering mouthwatering discounts on the Hilux lifestyle pickup. Lifestyle pickups in India are already a niche, and the Hilux – currently priced from Rs 30.40 lakh – was positioned at the higher end of the segment. The Hilux went on sale in March 2022 and has sold around 1,300 units so far. The Isuzu V-Cross is also part of the same segment, although it's priced much lower.
- Hilux gets minimum Rs 6 lakh discount at most outlets
- Higher variants can be had with more benefits depending on inventory
- Isuzu V-Cross available with discounts of around Rs 2.5 lakh too
Toyota Hilux: discounts between Rs 6-8 lakh
The entry level Hilux was priced at Rs 33.99 lakh at launch in March 2022, but a year later, Toyota reintroduced the Hilux at a starting price of Rs 30.40 lakh – a Rs 3.59 lakh reduction. While the entry level Hilux Standard 4WD MT got the aforemented price cut, Toyota raised the prices of the top-spec High trim by Rs 1.35 lakh for the manual and Rs 1.10 lakh for the automatic, thus pricing them at Rs 37.15 lakh and Rs 37.90 lakh, respectively. A few dealers we spoke to confirmed that the minimum discount on the Hilux is around Rs 6 lakh, but few outlets are offering discounts up to Rs 8 lakh on higher variants, depending on inventory. This discount is being offered at dealer level and not by the brand, so it varies depending on dealer, location and inventory.
Isuzu V-Cross: up to Rs 2.5 lakh off on top variant
The Toyota Hilux's only direct rival at the moment, the Isuzu V-Cross 4WD MT, starts at Rs 23.82 lakh and the top-end 4WD AT Prestige variant costs Rs 27.36 lakh. As far as benefits and offers go, the V-Cross Prestige can be had with discounts of around Rs 2.5 lakh at most outlets.
Toyota Hilux vs V-Cross: the price gap
Considering the discounts available on both models, the price gap between the top-spec Hilux 4WD AT and the Isuzu V-Cross Prestige, which was around Rs 10 lakh, comes down to a minimum of Rs 5 lakh on-road for most variants.
Both models come with diesel engines as standard. The more expensive Hilux gets a 204hp, 2.8-litre diesel with massive 500Nm of torque. The V-Cross Prestige, on the other hand, comes with a smaller 150hp, 350Nm, 1.9-litre diesel engine. Both trucks come with rugged off-road gear and an almost similar features list and safety kit, with the Hilux getting seven airbags as against the V-Cross' six. For the premium you pay over the Isuzu, you get a bigger engine, more power and torque, and most importantly the Toyota badge on the Hilux.
Update: Statement from Toyota India
“With regards to certain media reports on the Toyota Hilux being offered at a highly discounted price, this is to officially communicate that the reports are incorrect. Toyota Kirloskar Motor continues to strictly follow the price list officially announced by the company which ranges from Rs. 30,40,000 - Rs. 37,90,000/- (ex-showroom).
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