Rolls-Royce has announced the ultra-luxury Coachbuild Collection program, which will debut a series of ultra-rare luxury cars manufactured in small numbers, with production not to be repeated. However, this is an invite-only scheme for buyers “with a deep affinity for Rolls-Royce design.” The first model under this new project is a Spectre-inspired EV debuting in April 2026.
- Exclusive ‘Private Office’ design studios to invite potential clients
- Customers will get multi-year access to behind-the-scenes of production
Rolls-Royce Coachbuild Collection: All you need to know
Models under the collection will be homologated road-legal
With the Coachbuild Collection, Rolls-Royce aims to handcraft and build unique body styles with a dedicated department. The cars under this project will be fully homologated and road-legal to be driven on everyday roads. Interested customers will be invited to participate in the program through the manufacturer’s global ‘Private Office’ design studio network located in Dubai, Seoul, Shanghai, New York and Goodwood.
Rolls-Royce’s chief executive, Chris Brownridge, said that the clients “wished to see not only what Rolls-Royce would create if left entirely to its own imagination and with the freedom offered by coachbuilding, but they also wanted to witness that journey at every stage.” To cater to this demand, the manufacturer has revealed that clients for the first Coachbuild Collection will gain multi-year access to closed testing facilities and design studios to witness the car’s development. However, the number of cars, the features and the events a buyer experiences during production will vary from one collection to another.
A Spectre-inspired EV will be the first model under the Coachbuild Collection
The first model to debut under the newly announced Coachbuild Collection will be an EV inspired by the all-electric Spectre. “Many of the collectors who inspired the Coachbuild Collections program are existing Spectre owners who celebrate how its electric powertrain elevates the Rolls-Royce experience,” the official Rolls-Royce statement read.
While more details are awaited, Brownridge confirmed the EV’s April debut, saying, “What we will reveal in April is an extraordinary expression of contemporary Rolls-Royce coachbuilding – extravagant and yet silent.”
Upcoming coachbuild EV to join the ranks of other bespoke Rolls-Royce models
The upcoming Rolls-Royce coachbuilt EV will join the ranks of other bespoke models like the Sweptail in 2017, Boat Tail in 2021 and Droptail in 2023. All these three previous models were powered by the manufacturer’s signature 6.75-litre petrol V12 engine, making the upcoming Spectre-derived model Rolls-Royce’s first all-electric coachbuilt offering.
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