Hyundai’s Genesis luxury brand has released details of its Neolun SUV concept that will debut at the New York Auto Show this year. This concept will most likely spawn a future three-row luxury SUV and even a potential Mercedes-Maybach GLS rival.

The Genesis Neolun SUV is inspired by "Korea’s iconic moon-shaped porcelain jars," according to Genesis chief creative officer Luc Donckerwolke. The Neolun SUV concept gets a boxy yet stylish look that includes Genesis’ signature "two lines" lighting motif at the front and rear.

On the outside, the SUV concept gets Midnight Black and Majestic Blue two-tone paint job, and on the inside it has Royal Indigo leather with white piping that makes it look very premium. On the inside, it gets captain’s seats and the latest in creature comforts, including an all-heated floor.

As part of the package, the SUV gets a special sound system with an advanced “sound architecture” with concert hall-like audio experience, and a crystal sphere that rotates when the audio system is running, similar to the GV60 SUV.

As far as dimensions go, this SUV is a full-size vehicle that can easily accommodate three row seating, although the concept only has two rows of seats. At launch, Genesis may offer the SUV with either two or three row seating. Expect more details to trickle in in the near future.

Genesis does not sell any models in India as of now, but there are a handful of Genesis cars and SUVs that have been privately imported.



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