German luxury carmaker BMW has announced the launch of the ‘BMW Joy Rewards’ initiative. The special aftersales programme will offer multiple benefits for existing customers of BMW cars and SUVs.

According to BMW, the Joy Rewards initiative has been specially conceptualised to offer greater value, convenience and support to customers who have owned a BMW car for five years or more. The programme offers waivers ranging from 14 to 30 percent on service costs and select parts, which can be availed by customers at authorised BMW dealerships across the nation. Additionally, the benefits will increase over the years of ownership and help reduce maintenance costs.   

The BMW Joy Rewards programme can be availed on select parts and labour charges, including services under Condition Based Service (CBS), battery replacement, select suspension parts, front and rear brakes, brake fluid, spark plugs, air and fuel filters, engine oil, etc.

Speaking about the programme, Dr. Hans-Christian Baertels, President (act.), BMW Group India said, “Sheer Driving Pleasure is guaranteed when you own a BMW. We make ownership a rewarding experience throughout the vehicle’s lifecycle. With the introduction of ‘BMW Joy Rewards’, we are setting a new benchmark in the luxury automobile segment. The programme will substantially bring down the cost of maintenance as the car matures. Coupled with the unbeatable quality of BMW aftersales service, it will provide greater value and peace of mind to our customers.”

Click here for all BMW models, prices, reviews, images, videos and more.