TVS has just added the Jupiter to its fleet of popular scooters. Has the south Indian two-wheeler manufacturer hit the bulls-eye again?
TVS Motor Co. is quite a veteran in the Indian scooter space. The south Indian two-wheeler major already offers a capable range of small capacity automatic scooters in India that cater to a wide variety of customers. TVS’s automatic scooter portfolio includes the well received Scooty Pep, Streak and Wego. It’s a space that represents one of the few remaining growing segments of the market today, which is why every manufacturer is toiling hard to gain ground here and boost market share. The reigning champion remains Honda’s bestselling Activa, which TVS is aiming straight for with the Jupiter.
The new TVS offers a sprinkling of first-in-class features, on the back of which TVS hopes to clobber the competition. Does the Jupiter have what it takes to succeed?