TVS Motor Company has announced that it will start operations in Mexico. The Housur-based two-wheeler giant has partnered with Torino Motors, a subsidiary of Groupo Autofin.
Torino Motors will be the official distributor for the TVS brand in Mexico. In the first year of association, Torino Motors will work with TVS to open 40 dealerships across the Central American nation. Torino Motors will distribute the following TVS two-wheelers in Mexico – the entire TVS Apache range including the flagship Apache RR 310, TVS XL100 HD, TVS HLX 150 (150cc commuter), TVS Stryker (125cc commuter) and step-through offerings such as the TVS Rockz and Neo. The TVS Ntorq 125 and the Wego scooter will also go on sale in Mexico.
Commenting on this association, R Dilip, Senior Vice President – International Business, TVS Motor Company, said, “We are delighted to partner with a reputed, well-known company such as Torino Motors, who come with over 40 years of experience in Mexico. We look forward to the market knowledge that they will bring on board. Their insights will allow us to personalise our offerings to suit the customers of Mexico and their vast network of distribution will ensure maximum reach in the country. Together with Torino Motors, we are determined to create customer delight in the country.”
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TVS is already present in over 60 countries and is among the leading two- and three-wheeler exporters in India.
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