Suzuki launches Joy of Safety initiative

    The manufacturer aims to improve rider safety through the programme; will be conducted across 28 cities in India.

    Published On Feb 14, 2019 05:33:00 PM

    6,723 Views

    Suzuki launches Joy of Safety initiative

    In an effort to increase rider safety, Suzuki Motorcycles has started the ‘Joy of Safety’ initiative in India and will use its dealership network to propagate it. Suzuki aims to engage with its customers at a dealer level and intends to help them get a better understanding of their motorcycles, how to ride it safely and how to apply what they do learn, out on the road.

    The brand also plans to conduct practical riding sessions to improve basic skills through the programme. Devashish Handa, vice president – sales, marketing and aftersales, Suzuki Motors India, said, “A good-rider is someone who doesn’t just ride fast, or for long distances; but also the one who rides responsibly.”

    The ‘Joy of Safety’ initiative will be conducted across 28 cities in India.

    Also see:

    Suzuki V-Strom 650XT ABS updated for 2019

    Suzuki Bikes

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