Aprilia has revealed that the RS 660 was the best-selling sportbike in Italy in 2025, with the India-made RS 457 taking second place. Together, the two models accounted for over 21 percent of the segment’s market share.
- RS 660, RS 457 capture over 21 percent market share in Italy
- Aprilia leads European sportbike sales with 13 percent share
- Brand records 30 percent growth in US sportbike market
Aprilia RS 660, RS 457 top Italian sportbike sales in 2025
The brand also recorded impressive growth in the US market
The Italian manufacturer’s success extended beyond its home market. In 2025, Aprilia emerged as the leading European brand in fully-faired sportbike sales across Europe, capturing a 13 percent market share. While the brand has not disclosed specific sales figures, it claims to have outsold its two main European competitors combined in this segment.
Aprilia has also made notable inroads in the United States, where it ranked fifth in sportbike sales overall and remains the leading European manufacturer in the category. Notably, the brand recorded the highest growth among all manufacturers in 2025, with a 30 percent increase over 2024 figures.
In India, the 2026 Aprilia RS 457 was launched last month at Rs 4.22 lakh (ex-showroom, Maharashtra), including the new Coral Blue Snake and Arsenic Yellow colour schemes. A GP Replica variant, featuring official sponsor graphics, a blacked-out frame and swingarm, and a bi-directional quickshifter as standard, is priced at Rs 4.37 lakh.
Azaman Chothia
Ved Janve
