Greaves Electric Mobility has reaffirmed its commitment to the sub-Rs 1 lakh electric scooter segment, which it believes offers the largest growth opportunity in India’s EV market. The company also plans to launch a new electric scooter in FY27 that will fall within this category.
- Affordable EV scooters to remain Ampere’s priority
- New mass-market electric scooter planned for FY2027
- Company targeting double-digit market share
Ampere future plans
Ampere moved up to fifth position in February 2026 sales
According to Greaves Electric Mobility managing director Vikas Singh, the value segment represents the most sustainable opportunity in the transition to electric mobility. The company already has a strong presence in this space, with multiple models ranging from the Reo 80 to the Nexus. Singh added that Ampere’s established base in the value segment gives it an advantage as the market grows, noting that moving up to the premium segment is easier than competitors attempting to move down from premium offerings.
Ampere moved up to fifth position in monthly electric scooter retail sales in February 2026, delivering 4,478 units and overtaking Ola Electric during the month. Over FY26, the company increased its market share to 4.4 percent in the electric scooter segment. Ampere is now targeting a double-digit market share and currently operates across around 27 states through more than 500 dealerships.
Greaves Electric is also working to streamline its product architecture by consolidating its existing vehicle platforms into a single scalable structure capable of supporting multiple models. This is expected to improve development efficiency and reduce production costs while helping maintain competitive pricing in the value segment.
Alongside domestic growth, Greaves Electric has begun expanding internationally. The company has recently launched its products in Nepal and secured repeat orders in the Philippines, marking early progress in its export strategy.
Ved Janve
Dinshaw Magol
