The Mahindra Thar Roxx is now contributing more to the overall Thar brand than the original 3-door SUV. In the second half of FY2025, the 5-door model had a 45 percent share of the Thar brand’s domestic market sales, meaning less than one in two Thar SUVs sold was the 5-door. In the April-June 2025 period, Mahindra despatched 20,726 Thar Roxx SUVs, compared to 9,908 Thars, which means the 5-door now has a 68 percent share of the brand.
- Mahindra Thar 3-door sales nearly halved in Q1 FY2026
- Thar Roxx’s wholesale sales since launch are 59,316 units
Mahindra Thar Roxx sales performance
| Mahindra Thar brand sales | |||
|---|---|---|---|
| Fiscal | Units | YoY change (%) | |
| FY2021 (6 months) | 14,186 | - | |
| FY2022 | 37,844 | 167 | |
| FY2023 | 47,108 | 24.47 | |
| FY2024 | 65,246 | 38.50 | |
| FY2025 | 84,834 | 30.00 | |
| FY2026 (3 months) | 30,634 | 79 | |
| TOTAL | 2,79,852 | - | |
Mahindra Thar 3-door sales down 43 percent YoY in April-June 2025
The second-generation Thar was launched in October 2020, and it sold quite well initially. The 5-door Thar arrived in August 2024 – prices for the Roxx 4x4 versions came in September – and since then, the larger SUV has been eating into the 3-door model’s share. Sales of the Thar 3-door are down 43 percent in Q1 FY2026 compared to last year’s 17,286 units. Considering the Thar Roxx is more practical than the 3-door model, it isn’t all that surprising. In fact, Mahindra had foreseen demand for the Thar Roxx and instituted a 70:30 production split in favour of the 5-door SUV back in February.
Thar brand is Mahindra’s second bestselling in Q1 FY2026
| Mahindra Thar Roxx sales | |
|---|---|
| Fiscal | Units |
| FY2025 | 38,590 |
| FY2026 (3 months) | 20,726 |
In FY2025, Mahindra’s bestselling SUVs were the Scorpio twins (1,64,842 units), 3X0 (1,00,905 units), Bolero (94,750 units), XUV700 (93,082 units) and the Thar / Thar Roxx (84,834 units). However, Thar Roxx’s continuing stellar market performance has helped it drive the Thar brand up to No. 2 in Q1 FY2026. In the April-June 2025 period, the Thar Roxx and Thar had combined wholesales of 30,634 units. The Scorpio N/Classic continue in first place (42,675 units), while the Bolero (24,800 units), XUV 3XO (22,609 units) and XUV700 (19,444 units) follow. Mahindra’s two new electric SUVs – the BE 6 and XEV 9e (11,023 units) – are sixth in the model line-up.
As a result of the Thar brand’s strong performance, its share of Mahindra’s SUV sales has also risen substantially. In Q1 FY2026, the two Thars have a 20 percent share of the total 1,52,057 Mahindra SUVs sold, as compared to 14 percent in Q1 FY2025.
With inputs from Rivan RS
