As per a recent data report by Spinny, the used car buying and selling platform has witnessed a marked growth in the percentage of women buyers of used cars. The report states that 46 percent of used car buyers in the country this month were women, up from 35 percent in the entire Q3 of FY2024. The company also recorded a healthy 31 percent growth in Q4 FY2024 on the back of this surge in women buyers.
- Highest increase in women buyers came from Delhi-NCR, Mumbai
- Maruti Baleno, Hyundai Grand i10 and Renault Kwid among popular choices
As per the data shared, Spinny witnessed Delhi-NCR experiencing the highest increase in women buyers at 48 percent, followed closely by Mumbai at 46 percent, Bengaluru at 41 percent and Pune at 39 percent. Non-metro cities like Lucknow and Jaipur witnessed 20 percent growth in women buyers for the month of March.
The report noted some key factors that was driving this surge in women buyers ranging from financial prudence to environmental consciousness and a desire for greater autonomy. Some of the cars that were most popular among the buyers include the Renault Kwid, the Hyundai Grand i10 and the Maruti Suzuki Baleno, especially among women aged between 30 to 40 years.
Mr. Niraj Singh, CEO and Founder of Spinny, said, "At Spinny, we believe it’s a woman’s world. That's why our 'Lady Luck' promotion, offered during the month of March, featured exclusive discounts of up to Rs. 25,000 on car purchases. By recognising and encouraging women as car owners, we're not just celebrating, but empowering them to go far.
Hormazd Sorabjee
Anurag Chaturvedi
