Classic Legends plans to double network by 2028

Classic Legends just launched two motorcycles in our market – an updated Yezdi Scrambler and a new BSA Scrambler 650 – and at the event, the company also announced its retail expansion plans as it looks to strengthen its presence in the mid-capacity motorcycle segment.

1. Plans to expand from 360 to over 700 outlets by FY28
2. Targeting 500 touchpoints before the upcoming festive season
3. Classic Legends claims to have grown 45 percent in FY26

Classic Legends network expansion

The company aims to nearly double its network over the next two years

Speaking at the launch of the BSA Scrambler 650 and updated Yezdi Scrambler today, Jaypradeep Vasudevan, Head of Business Operations at Classic Legends, said, "Our plan is to expand the network to double in the next 2 years. Our first milestone is to achieve 500 outlets before the festival."

As per the company's internal roadmap, the network is expected to expand from around 410 outlets in the first quarter of FY27 to about 540 by the end of FY27, before reaching over 700 outlets in FY28.

The expansion is being driven not just by new dealerships but also by stronger participation from existing partners. "Last year we grew by 30 percent in terms of the network. And the majority of the network has been contributed by the existing dealerships," Vasudevan said.

The company is also revamping its existing outlets to improve brand visibility and customer engagement. "It is not just about expanding the network in terms of numbers. It is also about revamping the existing networks. We want to revamp the entire existing network so that we can give a fresh look and feel to the counters," he added.

The expansion plans follow a strong FY26, where the company says it has significantly outpaced the broader 350cc motorcycle segment. "Last year we grew more than the category. The 350cc category grew by 19 percent. Whereas Classic Legends grew by 45 percent," Vasudevan said. Including exports, overall growth stood at 55 percent.

The second half of the year saw a sharp pickup in demand, with retail sales doubling compared to the first half, aided by GST 2.0 and strong festival season demand. "If you look at the H2 versus H1, our retails have grown by 100 percent," he said.

Darshan Nakhwa