Aston Martin cars in India (7)

Aston Martin cars are known in India for their ultra-luxury appeal, hand-built British craftsmanship, and high-performance V8 and V12 engines. Aston Martin operates in India as a niche ultra-luxury brand, catering to high-net-worth individuals with its hand-built British sports cars and grand tourers. 

The brand officially entered the Indian market in 2011, opening its first dealership in Mumbai before expanding to Delhi. Today, Aston Martin’s India lineup includes the Vantage, DB12, DBX SUV and flagship Vanquish. The range also stands out for retaining a V12-powered flagship at a time when many rivals have moved away from such engines. In the Vanquish, the 5.2-litre twin-turbo V12 produces 835PS and 1,000Nm, with a claimed top speed of 345kph.

This niche positioning also explains why Aston Martin cars command a significant premium in India, beyond their performance and craftsmanship.

Why are Aston Martin Cars so Expensive in India?

Aston Martin cars are imported into India as completely built units, so import duties form a significant part of their pricing. Their low-volume positioning and the cost of bringing highly specified cars into the country also add to the final price.

Personalisation is another important factor. Aston Martin offers extensive customisation through its Q by Aston Martin division, allowing buyers to specify different exterior colours, interior materials, trims and other details. As a result, the final price of an individual car can be considerably higher than its listed starting price. 

Aston Martin’s limited presence in India also shapes the ownership experience, particularly in sales and aftersales support. 

Aston Martin Dealerships in India

Aston Martin has a limited retail and aftersales network in India compared with mainstream luxury carmakers. The brand's authorised dealer network includes a facility in New Delhi, offering sales, service and pre-owned support.

The limited network is an important consideration for buyers outside major luxury-car markets, particularly when it comes to servicing and maintenance.