The MU-7 is Isuzu’s first product under its own badge. Will this massive SUV make a name for the latest entrant to the Indian market?
Japanese manufacturer Isuzu, present in India in the commercial space, has introduced its first product for the passenger car market with the MU-7. This new SUV, with its 3.0-litre engine, 210mm ground clearance and almost five-metre length, is gargantuan. It will compete in the crowded segment against the likes of the Toyota Fortuner, SsangYong Rexton and the Ford Endeavour.
Based on Isuzu’s internationally popular D-Max pickup, the MU-7 is assembled here from completely knocked-down (CKD) kits at Hindustan Motors’ plant in Chennai, with plans to shift production to Isuzu’s upcoming Rs 1500-crore plant in Andhra Pradesh.
Unfortunately, the company has only two dealerships for now – one in Hyderabad and another in Coimbatore – which limits its customer reach.
We got behind the wheel of this Rs 24.16 lakh (ex-showroom, Hyderabad) 4x2, manual-transmission variant of the MU-7 to find out if the chaps at Toyota, Ford and SsangYong have anything to worry about.