Rolls-Royce models see drop in prices

The post-Brexit period is turning out to be a field day for the rich buyer in the market for a luxury automobile, with British auto manufacturer Rolls-Royce being the latest to announce price cuts across its line-ups. With the pound sterling now valued at around Rs 80 versus that of a pre-Brexit high of nearly Rs 100, British manufacturers can now export models at significantly cheaper rates.

Rolls-Royce’s India line-up which includes the Ghost, Dawn and Wraith come with new price tags that range from Rs 4.37 crore to Rs. 5.7 crore. Price cuts are between Rs 1 lakh and Rs 55 lakh, depending on the model.

Also, the recently introduced limited Black Badge editions will pass on this benefit with prices at Rs 4.93 crore for the Ghost Black Badge and Rs 5.28 crore for the Wraith Black Badge. The brand’s erstwhile range topper, the Phantom and its variants have been discontinued with the launch of a successor expected in the near future.

This move follows close on the heels of the recent reduction in prices by Land Rover on its entire range. The locally assembled Land Rover Discovery Sport and Range Rover Evoque received price cuts of Rs 4 lakh and Rs 3 lakh respectively, while full imports like the Range Rover and Range Rover Sport models saw a reduction of Rs 50 lakh and Rs 30 lakh.

For now, Brexit seems to be working in British carmakers’ favour and these price cuts are expected to further raise sales volumes, as it gives them an added edge over other European luxury car manufacturers. Overall, the super-luxury car market is expected to grow in the next couple of years with most manufacturers sharing positive sentiments about GST and its implementation.

Below is a price listing for Rolls Royce India’s current lineup.

All prices, ex-showroom, Mumbai.

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