Porsche could axe the Taycan by 2030, reported German business magazine WirtschaftsWoche. This comes just a couple of months following the global unveiling of the 2027 Taycan, and about five months after Porsche's plan to merge the Taycan and Panamera nameplates.
- Plummeting demand cited as a major reason
- Production of the Taycan has been halted several times
Porsche Taycan faces an uncertain future
Demand for the brand’s first fully electric car has been weak in recent years
After hitting a peak of 40,960 units in 2023, the whole of 2025 saw worldwide sales of the Taycan dropping by over 60 percent (at 16,339 units). Similarly dismal numbers have led Porsche to halt production of the Taycan several times over the years, Autocar UK highlighted. A phased ramp-down aside, Porsche’s plans with the Taycan also included an immediate cessation of its production, as per WirtschaftsWoche’s report.
Even though the automaker is yet to officially sign on the paperwork, the German report claims that an understanding has been realised with Porsche’s Executive Board and General Works Council agreeing to proceed with a gradual discontinuation. In effect, this means that the Taycan is likely to be made at the automaker’s Stuttgart facility till its production comes to an end.
While the Taycan may bow out, Porsche is unlikely to give up on its aspirations for high-performance electric sedans. A successor is likely to join the Panamera line-up and likely be unified under a single nameplate, similar to what the brand has done before with the Macan and Cayenne line-up, Autocar UK explained. During his interview with the German newspaper Frankfurter Allgemeine Zeitung, Porsche CEO Dr. Michael Leiters, said, "In the short term, we are not planning to discontinue the Taycan. We have invested a lot in the model and want to observe how demand develops."
Porsche’s production road map
The Leipzig facility handles production of Porsche’s combustion and fully electric models
Porsche’s Leipzig facility is where models such as the Panamera and Macan Electric are currently produced. However, its capacity isn’t being utilised as optimally as the automaker had once expected, according to Autocar UK. Meanwhile, WirtschaftsWoche’s insider sources claimed that Porsche was intending to move the Taycan’s production from the existing Stuttgart facility to the brand's more accommodating establishment in Leipzig, whose production line can handle petrol, plug-in hybrid and fully electric models.
If Porsche wishes to consolidate and lower costs by benefiting from economies of scale, it could move the production of the expected Taycan successor to this facility. The German luxury marque has already written off EUR 1.8 billion owing to delays of this upcoming model’s platform development, according to Autocar UK.
Glenn Noronha
Viraaj Bhatnagar
Dhruv Dhaka
Dipan Sur
Hormazd Sorabjee
