Nissan rolls out 100,000th Micra

The Renault Nissan Alliance plant in Oragadam, Chennai, rolled out the 100,000th Micra on June 16th. Out of the 100,000 units, Nissan sold 15,000 units in India.

The first Micra compact hatchback rolled off the production line in May 2010. Since then the workforce has expanded to nearly 4,000 (from an original 1,500) to meet demand from within India and across the world.

The Rs. 4500 crore facility is the first dedicated Renault-Nissan Alliance vehicle manufacturing plant, and the 4th generation of the iconic Micra is the first model to be produced there. It will be joined later this year by an all-new global sedan, and in 2012 a commercial vehicle will be added to the line-up as part of a joint venture with Ashok Leyland.

Chennai, which will have an overall plant capacity of 400,000 units at full ramp up, will ultimately supply Micra to over 100 countries across Europe, the Middle East and Africa. To date nearly 70,000 units have been shipped from the nearby Ennore deep water port.

Gilles Normand, Nissan Corporate Vice President for Africa, the Middle East and India, commented: “The Chennai plant, which provides us with a skilled and localised production base, is a key part of our strategy for profitable and sustainable growth within India, and Micra’s success is only the first step in realising our potential within this market. Chennai is also crucial in terms of manufacturing high-volume, high-quality products for export to many world markets. With the continued strong support of the Tamil Nadu government, I hope that the facility will develop into one of Nissan’s most important production hubs.”

Managing Director and CEO of the Chennai Plant, Kou Kimura, added: “I am very proud of the effort that our Chennai staffs, supported by our suppliers, have made to produce 100,000 Micras in such a short period of time”.