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Mercedes-Benz had announced it would introduce its ultra-luxury line-up called Mythos a couple of years back, and it would sit above the Maybach model range. Since then, there hasn't been any update on the brand or the models in it. However, in the document about its financial results for 2023, Mercedes reshared the same teaser image to announce that the first Mythos model will be unveiled in 2025.
- Mythos line-up to sit above Mercedes-Maybach range
- First model will be a speedster
- Expected to be produced in limited numbers
First Mercedes-Mythos model to be a speedster
There are talks of the current-gen SL getting a Maybach version, and if this teaser is to be believed, one can expect a Mythos branded model too. The higher-end models are expected to be based on the AMG SL 63, which means pricing will be astronomical and could even hit USD 3,00,000 (about Rs 2.5 crore) for the Mythos specification. Mercedes has earlier described Mythos as a dedicated sub-brand for "highly exclusive collectible cars with low production numbers.” These cars will be pitted against Bentley and Aston Martin models, among other high-end marquees.
Mercedes-Benz had also said that it will, henceforth, focus on three distinct categories – top-end luxury, core luxury and entry luxury. Top-end luxury comprises all AMG and Maybach vehicles; the most expensive EQ-badged EVs; Mercedes S-Class, Mercedes GLS and Mercedes G-Class derivatives; and any limited-edition models.
Expect more details on the Mythos brand of models from Mercedes closer to its global debut.
Also see:
New Mercedes-AMG E 53 revealed with 612hp hybrid powertrain
Mercedes Maybach Vision Ultimate Luxury high-riding sedan axed
We see India's growth coming from Tier 2, Tier 3 markets: Mercedes' region overseas head
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