Maruti plans new dealerships for premium models

Maruti Suzuki has plans for a separate range of dealerships to sell its premium models. The move is targeted to specifically cater to premium car customers and build the brand’s image for the same.

Maruti Suzuki has a very strong image as a successful carmaker, but is yet to find a firm footing in the premium carsegment. For example, the Kizashi, a premium sedan, was discontinued due to weak customer response. A source has mentioned to our sister-magazine, Autocar Professional that the new range will comprise 30-35 dealerships in leading car markets, which will retail models with a “premium price tag”. Both existing and new dealers could be roped in for this, over the next one year. 

Maruti's upcoming models include two new SUVs (YBA and S Cross) and a premium hatchback (YRA) Instead of making a big jump to high-end models, Maruti Suzuki is looking at climbing gradually to segments of premium cars and SUVs which offer higher profit margins.

Its new retail strategy is expected to help with the necessary support in terms of revamped brand perception and customer experience.