Mahindra and Mahindra has got itself a new brand identity, symbolised by the word ‘Rise’. This will be included in their existing logo, and is in line with the company’s aggressive growth plans. The company will also invest Rs 120 crore over a period of three years to promote its new brand position. This new positioning couldn’t have come at a better time for the automobile manufacturer, which has recently acquired Korean SUV maker SsangYong.
Mumbai
4K+ views
Suggested News
Uday Singh
Dhruv Dhaka
Glenn NoronhaMercedes to show new concept
Mercedes will celebrate its 125th anniversary on 29th January
1 min read•19 Jan '11
Staff Writer
SCOOP! Next-gen BMW 3-series
More details emerge on design and powerplants for the next 3-series
1 min read•18 Jan '11
Staff Writer
Porsche builds new flat four
New flat four to power range of Porsche models
1 min read•18 Jan '11
Staff Writer
BMW rolls out new 2-litre engine
Codenamed N20; the new 4 banger will replace 3-litre straight six
1 min read•18 Jan '11
Staff Writer
Mitsubishi "Global Small" revealed
This concept will be shown at the upcoming Geneva Motor Show
1 min read•18 Jan '11
Staff Writer
Poll of the month
What do you think about E85 fuel’s Rs 82.12/litre price in India?
Good - Rs 20/litre cheaper than E20 is a big advantage
Bad - it should have been priced even lower
Doesn’t matter - there aren’t enough E85-compatible vehicles yet
37 votes•31 days remaining
Can't decide which car to buy?
Ask our experts and get answers to all your car related queries.