Mahindra and Mahindra has got itself a new brand identity, symbolised by the word ‘Rise’. This will be included in their existing logo, and is in line with the company’s aggressive growth plans. The company will also invest Rs 120 crore over a period of three years to promote its new brand position. This new positioning couldn’t have come at a better time for the automobile manufacturer, which has recently acquired Korean SUV maker SsangYong.
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