Mahindra and Mahindra has got itself a new brand identity, symbolised by the word ‘Rise’. This will be included in their existing logo, and is in line with the company’s aggressive growth plans. The company will also invest Rs 120 crore over a period of three years to promote its new brand position. This new positioning couldn’t have come at a better time for the automobile manufacturer, which has recently acquired Korean SUV maker SsangYong.
Delhi
4K+ views
Suggested News
Suraj Viswanathan
Glenn Noronha
Dhruv Dhaka
Dipan Sur
Uday Singh
Mercedes to show new concept
Mercedes will celebrate its 125th anniversary on 29th January
1 min read•19 Jan '11
Staff Writer3K+ views
SCOOP! Next-gen BMW 3-series
More details emerge on design and powerplants for the next 3-series
1 min read•18 Jan '11
Staff Writer4K+ views
Porsche builds new flat four
New flat four to power range of Porsche models
1 min read•18 Jan '11
Staff Writer2K+ views
BMW rolls out new 2-litre engine
Codenamed N20; the new 4 banger will replace 3-litre straight six
1 min read•18 Jan '11
Staff Writer2K+ views
Mitsubishi "Global Small" revealed
This concept will be shown at the upcoming Geneva Motor Show
1 min read•18 Jan '11
Staff Writer
Poll of the month
Delhi’s draft EV policy mandates only electric 2W registrations by 2028. What is your view?
Delhi’s pollution crisis justifies strong mandates like this
Buyers will find ways around it, like registering in other states
It's too harsh! Incentivising EV purchases is a better strategy
The mandate should extend to four-wheelers too
1162 votes•76 days remaining
Can't decide which car to buy?
Ask our experts and get answers to all your car related queries.