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Mahindra all set to ‘RISE’

Mahindra reveals new brand campaign
1 min read20 Jan '11
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Mahindra and Mahindra has got itself a new brand identity, symbolised by the word ‘Rise’. This will be included in their existing logo, and is in line with the company’s aggressive growth plans. The company will also invest Rs 120 crore over a period of three years to promote its new brand position. This new positioning couldn’t have come at a better time for the automobile manufacturer, which has recently acquired Korean SUV maker SsangYong.

Mercedes to show new concept

Mercedes will celebrate its 125th anniversary on 29th January
1 min read19 Jan '11
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SCOOP! Next-gen BMW 3-series

More details emerge on design and powerplants for the next 3-series
1 min read18 Jan '11
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Porsche builds new flat four

New flat four to power range of Porsche models
1 min read18 Jan '11
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BMW rolls out new 2-litre engine

Codenamed N20; the new 4 banger will replace 3-litre straight six
1 min read18 Jan '11
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Mitsubishi "Global Small" revealed

This concept will be shown at the upcoming Geneva Motor Show
1 min read18 Jan '11
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