Lagonda charged-up for 2021 relaunch

Lagonda charged-up for 2021 relaunch

11th May 2018 6:00 am

Aston Martin-owned luxury carmaker will launch a 4x4 battery-electric SUV to rival the Rolls-Royce Cullinan and Bentley Bentayga.


Luxury carmaker Lagonda will make a comeback in 2021 with a four-wheel-drive, battery-electric, super-luxury SUV that will compete with the Rolls-Royce Cullinan and Bentley Bentayga. The 114-year-old brand is being relaunched as a stand-alone maker of futuristic, high-tech luxury cars. That was previewed by a Lagonda Vision Concept sedan at this year’s Geneva motor show.

While the first production Lagonda will be an SUV, a teaser image released by the firm shows that it will follow the same bold design language. Marek Reichman, Aston's design boss, previously told Autocar that future Lagonda models would be "game changers" in the super-luxury class.

Aside from confirming it will feature a battery electric powertrain and offer four-wheel drive, Lagonda has yet to reveal any technical details of the machine. Aston says it will be built around “near-future technologies” and promises an SUV that is “supremely luxurious”.

Each car will be hand-built on Aston’s new dedicated electric car architecture. Producing an SUV as a first electric car echoes a trend of other firms, because the high-riding design of crossovers can easily accommodate the space required to place the batteries in the floor of the car.

The ‘near-future’ technologies are likely to include semi-autonomous systems, with the help of an as-yet-unnamed technology company based in Silicon Valley, California.

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