Jeep India targets Tier-II cities with ‘Jeep Connect’

    Published On Oct 17, 2018 07:26:00 PM



    The ‘Jeep Connect’ outlets will provide sales and service support to customers located away from the big cities in India.

    Fiat Chrysler Automobiles (FCA) India has announced the introduction of ‘Jeep Connect’ outlets in the country. Essentially a network expansion strategy, Jeep Connect aims to bring the Jeep brand experience closer to customers in Tier-II cities.

    The Jeep Connect outlets will be a natural extension of the Jeep showrooms and workshops that are set up in larger cities and will offer the same customer experience in smaller cities. The Jeep Connect outlet will have a two-car display and a Mopar workshop fully equipped to fulfill periodic maintenance jobs. However, accident-related jobs will still be undertaken at the brand’s larger workshops located in city centres.

    Speaking about the Jeep Connect initiative, Kevin Flynn, President andManaging Director, FCA India said, “We wanted to take Jeep and Mopar brands closerto our customers living farther away from metros, and now we can achieve this with ‘Jeep Connect’, which is a compact concept that will offer the same premium experience that customers get in our outlets in city centres. ‘Jeep Connect’ underscores our commitment towards providing customers a premium Jeep® retail experience and sound customer care under Mopar.”

    The first Jeep Connect outlet is already operational at Wakad, in the Pune district. The company is also set to open six more outlets by the end of this year in Rohtak, Ahmedabad, Muvthpuzha, Panipat, Bilaspur and Warangal.

    What do you think about this News
    Ask Autocar Anything about Car and Bike Buying and Maintenance Advices
    Need an expert opinion on your car and bike related queries?
    Ask Now
    Poll of the month

    What do you think of Ford's new CBU only India plan?

    CBU imports will be too expensive for most



    Finally! Some 'proper' all-American Fords



    Total Votes : 941
    Sign up for our newsletter

    Get all the latest updates from the automobile universe