Jaguar planning badge overhaul

Jaguar is planning to overhaul its badging to a logical alpha-numeric hierarchy in place of the decades-old XJ-based naming scheme.

“If you know us, you understand our badging. Otherwise it’s confusing,” said boss Adrian Hallmark. Expect to see the first changes in the next couple of years.

Meanwhile, a Jaguar joke doing the rounds at the recent C-X75 press event was the idea of naming the new supercar in the same style as the XJ220, but with a twist.

The ‘220’ was the supercar’s top speed in miles per hour. The C-X75 will have a 205mph top speed. But in kilometres per hour, 205mph translates to XJ330, which sounds a lot faster, even if in reality it isn’t.