Ferrari’s first production Luce, known as ‘Chassis 0’, has been sold for USD 40 million (around Rs 382 crore) at the RM Sotheby’s Monterey auction. The sale sets a new record for the highest price paid for a new vehicle at an auction, surpassing the USD 26 million raised by a one-off Daytona SP3 at the same event last year. The entire amount will go to the Ferrari Foundation after RM Sotheby’s waived the buyer’s premium. The buyer will take delivery in the first quarter of 2027 after the car returns to Maranello for final assembly.
- Sets new record for highest-priced new car sold at auction
- Entire proceeds donated to the Ferrari Foundation
- ‘Chassis 0’ sells for over 60 times the starting price of standard Luce
The Luce is Ferrari’s first production electric car and its first five-seat model. It uses a quad-motor all-wheel-drive powertrain producing 1,050hp and 990Nm, has a claimed top speed of 310kph and a claimed driving range of 530km. Ferrari has already confirmed that its planned 2026 allocation has been fully reserved.
Ferrari Luce ‘Chassis 0’: What makes it special?
The car sold at auction is the first production example of Ferrari’s first all-electric model. Called ‘Chassis 0’, it has been created through the brand’s Tailor Made programme and features several bespoke elements that will not be offered on regular production cars.
Its exterior is finished in a unique Madreperla Semi-Gloss paint developed specifically for this car. Ferrari says the finish uses a special pigment that changes appearance depending on the angle and intensity of light. Other unique touches include white five-spoke alloy wheels, bespoke brake calipers and special Ferrari badging.
Inside, the cabin features Le Mans metallic leather in Perla, with Grigio Corvara trim replacing the standard black interior elements. The upholstery has been designed to reflect and diffuse light, matching the car’s overall theme.
Ferrari Luce ‘Chassis 0’: Auction and delivery
RM Sotheby’s auctioned the car without reserve and waived the buyer’s premium, meaning the full USD 40 million sale price will be donated to the Ferrari Foundation to support educational initiatives. The car will now return to Ferrari’s Maranello headquarters before being delivered to its owner in early 2027.
The final bid was far higher than the pre-sale estimate of just over USD 1.1 million and more than 60 times the Luce’s EUR 550,000 (USD 640,000) starting price. The winning bidder was American billionaire investor and Ferrari collector Herbert A. Wertheim.
Image credit: RM Sotheby’s
Dipan Sur
Viraaj Bhatnagar
