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Ferrari is finally entering the Indian market and will officially launch its full range of sports cars in April this year.
Ferrari has tied up with the Shreyans Group as its sole distributor for India with a plan to first set up a showroom in Delhi followed by Mumbai. Ferrari’s decision to partner with Shreyans comes as a surprise especially since Tata Motors was expected to be the retail partner of the legendary car maker, given its alliance with Fiat. However, Ferrari has decided to enter Indian on its own and has chosen Shreyans which deals in high-end luxury goods, to establish its network in India. Shreyans is also the sole distributor for Porsche in India and until recently, an Audi dealer in Mumbai as well.
With the super luxury car market in India booming and the inaugural Indian Grand Prix this year, Ferrari (which is synonymous with F1) couldn’t have timed its entry into India better. Also, models like the 458 Italia and the upcoming four-wheel-drive Ferrari FF are expected to find a significant number of buyers in India and this could see Ferrari record healthy double-digit sales in its first year.
The official entry of Ferrari into India will also come as a boon to existing Ferrari owners who until now have had to make do with unauthorised service support from independent garages.
Dipan Sur
Viraaj Bhatnagar
Glenn Noronha
Dhruv Dhaka
