VIDA, Hero MotoCorp's electric mobility brand, has unveiled a refreshed brand logo as it enters its next phase of growth. Along with the new visual identity, the company also secured a place in the Asia Book of Records for creating the world's largest brand logo.
- The VIDA brand gets a refreshed logo
- Secures a spot in the Asia Book of Records for creating the largest brand logo
Vida unveils refreshed logo: What’s new?
The brand also entered the Asia Book of Records for creating the largest brand logo, covering over 35,000 sq. ft
Since its launch in 2022, the VIDA brand has expanded from offering a premium electric scooter to a broader portfolio that now includes family and commuter electric scooters, the DIRT.E off-road range and the NOVUS future mobility platform.
The refreshed logo introduces a geometric 'V' lettermark that is said to be inspired by Hero's logo. According to the company, the design represents the connection between Hero's legacy and VIDA's future, while "powered by Hero" remains a key part of the brand identity.
To mark the launch, VIDA also entered the Asia Book of Records for creating the largest brand logo, covering over 35,000sq. ft. The display was created using the VIDA VX2, VIDA DIRT.E K3, NOVUS NEX 1 and Hero XPulse.
The new brand identity will be introduced in phases across VIDA's dealerships, digital platforms, connected interfaces and future products.
Vishal Venugopal
Ved Janve
