A few months ago, we'd reported that Royal Enfield has trademarked the ‘Reown’ name for its own used bike business and now, the company has officially launched the programme.
- Existing RE customers can also sell their bikes here
- Pre-owned bikes bought via Reown come with warranty, two free services
The bikes available through the Reown programme will be serviced by authorised RE dealers and will go through a thorough quality check before they reach customers. And for added peace of mind, bikes sold through Reown will come with a company warranty and two free services.
The Royal Enfield Reown programme also allows existing customers to sell their motorcycles. And since Reown deals in pre-loved machines, the entry point for a first time customer is also lowered. The Reown programme is currently available in Delhi, Mumbai, Kolkata, Bengaluru and Chennai.
“We see Reown as an initiative to address the issue of accessibility and trust that customers have when purchasing pre-owned Royal Enfield motorcycles,” said Royal Enfield CEO B Govindarajan. “With our wide retail network, and an even wider ecosystem of Enfield collectors and workshops, we have the ability to bring together an array of pre-owned Royal Enfield motorcycles to aspiring riders, ensure thorough checks on the motorcycle for quality, and to guarantee an assurance by the brand.”
Azaman Chothia
Vishal Venugopal
