Indian two-wheeler company, Royal Enfield, has entered the Japanese market.
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Royal Enfield’s first store in Japan is located in Tokyo
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500cc and 650cc models will be available
Royal Enfield recently commenced operations in Japan with a store situated in Suginami, Tokyo. This store will handle sales and service of the company’s motorcycles and also retail apparel and accessories.
The company has said that this is a fresh start for it in what is perhaps the most iconic automobile market in the Asia-Pacific region. Royal Enfield also added that the opening of the new dealership is in-line with the company’s plans on expanding the global mid-size motorcycle segment.
At present, Royal Enfield has five motorcycles on sale in Japan. The portfolio includes the Bullet 500, Classic 500, Himalayan, Interceptor 650 and Continental GT 650.
Azaman Chothia
Vishal Venugopal
