Kinetic Watts & Volts (KWV) is evaluating seven international markets as the Pune-based electric two-wheeler maker looks to expand beyond India. Turkey, Nepal, Sri Lanka, Bangladesh, Kenya, Nigeria and Egypt are currently being assessed, with KWV studying local regulations, customer requirements, electric two-wheeler demand and potential distribution partners.
- International expansion to cover markets across Europe, South Asia and Africa
- Makarand Joshi appointed to lead KWV’s international business development
- Company plans to add 40 more exclusive showrooms in India
Kinetic EV international expansion plans
It has also issued 150 LOIs to prospective dealership partners.
KWV currently sells the Kinetic DX and DX+ electric scooters in India, with the range positioned around accessible urban mobility. The company is now looking to identify markets and distribution partners that can support its next phase of growth overseas.
KWV has appointed Makarand Joshi as head of international business development to lead its overseas plans. Joshi has more than two decades of experience in developing overseas markets for Indian automotive products, with experience across Asia, the Middle East, Europe and Africa. His background includes two-wheelers, commercial vehicles and tractors, as well as international distribution and market-entry strategies.
Ajinkya Firodia, Vice Chairman and Managing Director, Kinetic Watts & Volts, said the company’s products had been designed with a broad range of markets in mind. He added that the momentum of its domestic business had allowed KWV to begin laying the groundwork for international expansion. The company is yet to confirm which of the seven markets it will enter or provide a timeline for its overseas launch.
KWV’s international plans come as it continues to build its presence in the Indian market. The company currently has 45 exclusive showrooms and expects another 40 outlets to become operational within the next two months. It has also issued 150 Letters of Intent (LOI) to prospective dealership partners.
With inputs from ANGITHA SURESH
Vishal Venugopal
Azaman Chothia
