Jawa plans to sell 90,000 units in first year

Jawa recently stopped the bookings two of its models – the Jawa and Forty Two – as they are sold out till September 2019. Though the company is not commenting on numbers, sources say the target for the first year is 90,000 units. Deliveries of the Jawa bikes begin from March.

According to an industry source, 200 motorcycles are produced per shift. The plant in Pithampur currently operates in a single shift. While Classic Legends, the Mahindra-backed owner of Jawa and BSA brands, has received an encouraging response from customers, it has to ensure smooth delivery experiences and good aftersales support to build a success story.

According to the company, the focus first is to ensure good production quality consistently and then a ramp up in output.  "The company will soon send out a communication, directly informing every customer about their delivery timeline. We will work on ramping up our production to reduce the waiting period, but quality is paramount for us and we request patience and understanding from Jawa fans. The wait, we promise, will be worth it,” said Anupam Thareja, co-founder, Classic Legends, last month.