Not long ago, Jawa Motorcycles raised a healthy sum of Rs 1.49 crore by auctioning 13 of its motorcycles. This sum has now been donated to the Armed Forces Flag Day Fund (AFFDF) at a ceremony held in New Delhi.

Kendriya Sainik Board, Ministry of Defence (Government of India) was at the receiving end of the donation at a joint ceremony, in the presence of armed forces veterans, war heroes and officers. The amount raised by the motorcycle company will be utilised towards the education of children of martyrs of the Indian Armed Forces.

The Kendriya Sainik Board under the aegis of the Government of India, is also responsible for introducing and executing various welfare and rehabilitation schemes for ex-servicemen, war widows and their dependents through a network of 32 Rajya Sainik Boards and 385 Zila Sainik Boards across the country. These welfare schemes are also funded from the Armed Forces Flag Day Fund (AFFDF).

Ashish Joshi, Chief Executive Officer, Classic Legends Pvt. Ltd., said “Forever Heroes is not just a Classic Legends initiative. Rather, it is a movement created by Jawa riders as well as the motorcycling community who came forward to support this cause and helped us raise this amount. It is true that the sacrifices made by martyrs can never be weighed, but we will be glad if this gesture can contribute to the welfare of their family members.”

Brigadier Mrigendra Kumar SM, Secretary, Kendriya Sainik Board, said, “Forever Heroes initiative is a thoughtful step towards the benefit of the families of armed forces personnel by Jawa Motorcycles. What sets this apart is the way the brand has brought the motorcycling community aware of the sacrifices that the armed forces make to keep our country safe.  We appreciate this gesture and it is our duty to ensure that it makes a difference to many lives by contributing to their better future.”