Harley-Davidson is considering setting up a pre-owned motorcycle business in India. The company’s Managing Director, Peter Mackenzie was quoted saying that the Harley has already been trying this concept out at some of its dealerships. The American motorcycle maker will soon begin offering pre-owned bikes at all of its 27 showrooms in India. The company’s dealer network is also expected to expand to around 30 showrooms by the end of this year.
This decision comes from making an effort to make Harleys more accessible in the country and also to make it more convenient for existing customers to upgrade within the brand, itself. At present, there has been no word on the kind of warranty and service packages Harley-Davidson will offer for the used motorcycles.
In similar news, March 2018 saw Royal Enfield launching its first pre-owned motorcycle store in Chennai. Coined 'Vintage', the Vintage store is part of a new format that will deal only in pre-owned, refurbished and restored motorcycles. It is designed for existing and potential Royal Enfield customers looking for quality-tested and certified pre-owned options.
Azaman Chothia
Vishal Venugopal
