Ducati India and Titan Company Limited have launched a new range of wristwatches in India. The collection, unveiled on December 3, includes 43 timepieces priced between Rs 14,799 and Rs 27,999. This collaboration marks Ducati’s expansion into the lifestyle segment in India. Titan does not make these watches and will only be the distributing partner for the Indian market.
The watches get unmistakable visual and mechanical cues from Ducati motorcycles. From instrumentation-led dials and deep red accents to angular, aerodynamic case silhouettes and layered motorsport textures, every watch is said to be inspired directly from Ducati’s world of racing.
To bring these Ducati Watches to Indian customers, Ducati has appointed Titan as its exclusive licensing partner for retail distribution, brand presence and national expansion. While Titan retails these watches in India, they are not made by them.
Titan’s extensive network includes Helios, Titan World, leading multi-brand formats and an e-commerce footprint.
Speaking at the launch, Alessandro Cicognani, head of brand licensing, sponsorship and sport marketing, Ducati, said, “Ducati stands for emotion – that moment when man locks in with a machine and speed finds its pulse. This watch collection carries that feeling beyond the motorcycle. It’s for every Ducati fan who wants the rush to stay with them.”
Kuruvilla Markose, CEO of Titan Watches, added, “This exclusive collection fills a long-overdue gap in authentic Ducati merchandise for India’s racing community.”
These Ducati watches aim to offer enthusiasts a new way to experience the brand’s engineering and racing spirit in everyday life.
Vishal Venugopal
