Bajaj has sold over 40,000 units of the revolutionary Freedom CNG bike since its launch in July last year. Our sister publication, Autocar Professional, recently had the chance to sit down with Rakesh Sharma, executive director of Bajaj Auto, who shared some interesting insights into the Freedom's market acceptance.
- The Freedom has both a 2kg CNG cylinder and a 2-litre petrol tank
- Customers from different segments have bought the Freedom
- It is available in all 350 towns that have a CNG pump
Sharma said, “Our CNG bike, the Bajaj Freedom, has gotten off to a great start. We are actually overwhelmed by the widespread interest in the bike from the entire spectrum of customers. Since we started supplies in August, we have retailed almost 40,000 bikes, and our greatest satisfaction is that they have delighted the customers by not only halving their fuel bill but also reassuring them of a range of 300+ km through bi-fuel technology, safety, comfort and distinctive style. All in all, acceptance is very good, and customers have come to our fold from different segments, indicating a mass appeal for the proposition.”
“We are present in all 350 towns that have a CNG network. We are working closely with gas distribution companies to improve the experience for our customers at CNG stations, and the word-of-mouth from early adopters is very good. So, now, we will work towards deepening the presence in these areas by engaging with a larger majority. We will also open select overseas markets in the next few months.”
To read the full interview, you can tap HERE.
Azaman Chothia
Vishal Venugopal
