Ford has been presented the Women’s World Car of the Year Award 2013 for the Fiesta 1.0-litre EcoBoost.
The car claimed the prize ahead of finalists including the Audi Allroad, Range Rover and Porsche Boxster S, and also received the 2013 Women’s World Car of the Year Economy Car award, praising the new Fiesta for its fuel efficiency and “high-end look and feel”.
Additionally, Ford’s 1.0-litre EcoBoost engine was named the International Engine of the Year for both 2013 and 2012.
“The success of the new Fiesta, both in terms of this award and impressive sales, has been achieved with a car which is sharper-looking, better-connected and even more fuel efficient and fun-to-drive, to appeal to drivers around the world,” said Barb Samardzich, chief operating officer, Ford of Europe.
The panel of 18 female motoring writers judged the overall award on factors including safety, value-for-money, appearance, storage, child-friendliness, ease-of-driving, colour, sex appeal and environmental footprint. Both awards were presented to Samardzich by Sandy Myhre, chief executive officer, Women's World Car of the Year, at a ceremony in Cologne, Germany.
Viraaj Bhatnagar
Dipan Sur
Dhruv Dhaka
