With the intention of boosting sales, Mahindra has launched a limited edition of its Verito saloon, the Verito Executive.

The limited edition Verito comes equipped with alloy wheels, body decals, leather seat covers and leather-wrapped steering wheel, matching door inserts, integrated Bluetooth and USB connectivity.

In addition, the Executive edition retains all the features of the Verito D6 including driver airbag, ABS with EBD, variometric AC, body side cladding, ski racks, rear spoiler and chrome applique. The Verito Executive is available in two colours; Pearl White and Walnut Brown.

Vivek Nayer, Sr. Vice President – Marketing, Automotive Sector, M&M, mentioned, “The launch of the Verito Executive Edition will add a more premium status quotient to the saloon. Together with the propositions of space and mileage, which Verito is already known for, this new edition will provide premium interior and exterior features to our customers.”

The Verito Executive 1.5-litre 65bhp diesel variant has been priced at Rs 6.94 lakh for the BS III variant and Rs 7.09 lakh for BS IV. The petrol variant with 85bhp 1.6-litre engine retails at Rs 5.95 lakh for BS III and Rs 5.99 lakh for BS IV. All prices ex-showroom, Delhi.