Car rental and mobility services provider Orix India is set to bring a unique luxury sportscar experience for Indian customers in the coming months. Christened MyChoize SuperCars, the experiment is Orix's effort in making its presence felt outside of providing mobility services to other businesses. It would aid Orix in driving its nascent self-drive rental business, MyChoize, which begins in April 2016.
The company has tied up with Delhi-based sportscar self-drive operator 'Rally Cars' to offer track-day experiences to customers in exotic sportscars, like Porsche 911 and Audi R8, at the Buddh International Circuit (BIC) in Greater Noida.
What is unique is the pricing structure, which, instead of following a regular approach, is based on a bidding system which will allow interested customers to bid from as low as Rs 100, advancing in multiples of Rs 50.
The first round of bidding will be live on MyChoize's website on April 29 and the company will subsequently plan more track-days and notify the bidding dates on its portal.
Customers would be offered 30-minute drive time at the BIC and the company intends to rope in three such cars in one day, allowing for participation of around 20 people.
According to Sandeep Gambhir, managing director and CEO, Orix India, "Safety being of prime importance, drivers will also be assisted by professionals, to have a safe driving experience at the race track, which is also the reason why the company has kept away from offering these cars on a rent-and-drive basis."
Orix, which has also merged this initiative into being a part of its CSR activities, would see the money coming from customers go for charity.
Orix currently operates a fleet of 300 cars across nine major cities with vehicles offered ranging from a Maruti Swift all the way up to a Mercedes E-class. The company aims to enhance reach to 20 more cities in the next 18 months along with scaling up its fleet of cars to 1,000.
Suraj Viswanathan
Glenn Noronha
Dhruv Dhaka
Dipan Sur
Uday Singh
