Jaguar Land Rover has shocked the world of future motoring by unveiling a completely new, fully engineered electric car platform that's capable of supporting a wide variety of autonomous, shared and private vehicle configurations.

Work on the project – which is separate from JLR’s current or near-future production car range – is already so far advanced that a multi-use autonomy-ready vehicle, claimed to offer unparalleled interior space and flexibility, will begin road trials in Coventry late next year. City and West Midlands authorities have already agreed to cooperate, viewing the project as “a living laboratory for future mobility”.

Called Project Vector, the vehicle’s all-new 'skateboard' platform was revealed at Warwick University’s National Automotive Innovation Centre (NAIC) by JLR CEO Sir Ralf Speth, who revealed that it had been in secret development there for several years.

He cited Vector as the latest and biggest move yet towards 'Destination Zero' – JLR’s ambition to achieve a future of zero emissions, zero accidents, and zero congestion.

“Jaguar Land Rover understands the trends shaping modern societies,” said Speth. “Through this project, we are collaborating with the brightest minds in academia, our supply chain, and digital services to create connected, integrated mobility systems, the fundamental building blocks for Destination Zero. Vector is precisely the brave and innovative leap forward needed to deliver on our mission.”

The vehicle being readied for the Coventry trials is just 4m long and designed for life in the city, with its battery and drivetrain components packed into a flat floor, allowing maximum design flexibility for the body. The experimental car’s cabin space allows seating configurations for private or shared use, or for commercial use, such as last-mile deliveries.

Project Vector is being developed at NAIC, Speth explained, to give it the advantages of a start-up project, in particular agility and easy collaboration with academic and outside partners. The project’s director is Dr Tim Leverton, an eminent engineer, and researcher who was previously chief engineer at Tata Motors and has worked on projects like the JCB Dieselmax record car and BMW’s original Rolls-Royce Phantom.

The project has been financed by Jaguar Land Rover, but has been structured like a start-up company which plans to seek outside investment.

“The megatrends of urbanisation make connected urban mobility systems necessary and inevitable,” said Leverton. “Shared and private vehicles will share spaces with and be connected to public transit networks, so you can travel on-demand and autonomously. Future urban travel will be a composite of owned and shared vehicles, as well as public transport. Our vision shows the vehicle as a flexible part of the urban mobility network that can be adapted for different purposes.”