Honda pulls the plug on BR-V in India

    Honda has dropped the slow-selling BR-V from its India line-up. The BR-V was not updated for the BS6 emission standards that come into force today, marking the end of the road for the 7-seater.

    Published On Apr 01, 2020 02:20:00 PM

    24,293 Views

    Honda pulls the plug on BR-V in India

    The BR-V was introduced in India in May 2016 and sought to carve a niche for itself with its crossover-like styling cues and seating for seven. However, buyers found the BR-V too similar to its platform-mate, the Mobilio, and that MPV connect didn’t do the Honda BR-V any favours in an SUV-crazy India. Also, as practical as the BR-V’s interior was, it missed many essential features at launch. Honda did add more equipment over the model's life cycle, but the BR-V simply didn’t sell to potential.

    Honda Car India sold around 20,000 units of the BR-V in FY2017. Sales slid to 11,563 units in FY2018 and further dropped to all of 5,213 units in FY2019.  Honda sold only 1,959 units of the BR-V in FY2020 till end-January this year. While the BR-V did not do too well in India, it has been a popular choice for buyers in markets like Indonesia, Thailand and the Philippines. Honda even introduced a BR-V facelift in these markets last year.

    Honda's trimmed line-up in the Indian market comprises the CR-V, Civic, Amaze, WR-V, Jazz and City – the last of which is due for a full model change in the weeks to come.

     

    Honda Cars

    Copyright (c) Autocar India. All rights reserved.

    Comments

    ×
    img

    No comments yet. Be the first to comment.

    Ask Autocar Anything about Car and Bike Buying and Maintenance Advices
    Need an expert opinion on your car and bike related queries?
    Ask Now

    Search By Car Price

    Poll of the month

    The Creta will be the third Hyundai N-Line model in India. Should more mass-market brands have sporty sub-brands?

    Yes, it's something special for enthusiasts

     

    18.49%

    Yes, but only if there is increased performance

     

    44.28%

    No, it's just a gimmick to increase the price

     

    29.35%

    It doesn't always work; just look at Tata JTP

     

    7.89%

    Total Votes : 1547
    Sign up for our newsletter

    Get all the latest updates from the automobile universe